Google Shopping Ads on Gmail this March
Get ready to see Google Shopping Ads on Gmail.
Gmail has more than 1.5 billion active users globally. Until now, the only way to show Google Shopping Ads on Gmail was through Smart Shopping Campaigns. This exclusivity is changing on the 4th of March 2020.
E-commerce website owners will soon be able to display their Shopping Ads on “YouTube, Gmail and Discover”. Both Product Shopping ads, as well as Showcase Shopping ads, will now reap these benefits.
What are Google Shopping Ads?
We will keep this short and sweet. Google Shopping Ads is an advertising channel for e-commerce merchants. If you have a product or service that can be purchased online, these Ads are going to be beneficial for you.
You need to create a Shopping Campaign first– providing Google with your product data. The ‘placements’ Google helps you create for these campaigns are called Shopping Ads.
What do you get from this? Better visibility, better leads, better data, and better management.
Not sure about using Google Shopping Ads on Gmail?
We’ll let the statistics do the talking.
Statistics change every year, but it is worthwhile to look at the trends so far. We have grabbed some factual data that all points to one thing- Gmail has an immense amount of untapped potential for e-commerce retailers.
- 27% of all emails are opened on Gmail.
- 293.6 billion emails were sent and received per day on Gmail in 2019. This number is predicted to rise to 306.4 billion in 2020.
- 23.63% of all emails are opened within the first hour of receiving them.
- People tend to have more than one Gmail account. On average, people have 1.7 email accounts.
How can my business make the most of this?
Our advice is not to put all your eggs in one basket. Having said this, we urge merchants to use both Search Ads and Shopping Ads. If you haven’t been spending as much on Shopping Ads, it’s time to change that. The visibility is ever-increasing, and you wouldn’t want to let your competitors get ahead of you.
It is difficult to predict how much growth e-commerce merchants will see in their click-through-rates at this point. The positive takeaway is that Google is providing more visibility to where its users are most active today.
What does that mean for you?
We have been around since 2008, and building, managing and creating websites is our jam. Contact us today, we can also help support your Google Ads, SEO, Marketing Collateral Design and Hosting.
But enough about us. Let’s talk about what that means for you. One-stop assistance means that you don’t have to spread your digital requirements across a number of providers. Instead, it’s all taken care of; and you will benefit from a service delivery that is consistent. This is so important for your brand voice and corporate identity, especially in solidifying a positive presence in your customer’s minds. It means increased brand recognition, trust/loyalty and ultimately more conversions. Happy days!
How can Eightball Media help?
Looking to set up your Google shopping but not sure where to start? Our Eightball team is equipped with Google Specialists! We run a 30-minute profit check on your website through our Google Search Marketing Program. What’s better? We review your key business objectives for online stores AND help you discover new keyword opportunities.
Get in touch today on 07 3122 9888 to make an appointment. Not the chatty type? Simply fill a (very) short contact form and we will get back to you as soon as we can.
