No doubt, you are familiar with Google’s text based search advertising. Did you know that there are other options besides Google’s search results page? Forum banner ads, smartphone free app ads and pop-up video ads on YouTube are all part of Google’s Network.
The power of Google advertising is that your ad can appear across different devices including desktop computers, tablets and smartphones. You have the flexibility to schedule where you’d like your ad to be displayed. Your ad will appear based on your settings and allocated budget.
Let’s take a look at the different ways you can utilise Google’s Network to promote your business.
Search Ads
What is it?
Arguably the most common way to advertise on Google, a text based ad appears either above or below the search results on Google. You select and bid on the keywords that your potential customer may type into the Google search box.
Benefits:
- Suits all types of businesses.
- Increases brand awareness.
- Lead generation.
- Can promote current sales or new launches.
Displayed:
- Google Search.
- Google Play.
- Google Maps.
- Search Partners such as AOL, Ask Jeeves, Lycos, Amazon, Yahoo, etc.
Cost:
Pay per click.
Display Ads
What is it?
Image based ads appear on forums, blogs, news, emails and downloaded apps. Unlike search ads, display allows you to refine your target audience. You have the option to display your ad based on keyword searches, website URLs, topics, audience characteristics and more.
Benefits:
- Suits all types of businesses.
- Increases brand awareness.
- Effective remarketing tool.
- Reaches specific target audience.
- Can promote current sales or new launches.
Displayed:
- Gmail.
- Mobile Apps.
- AdSense publisher websites.
- DoubleClick Ad Exchange.
- Blogger.
- Youtube.
Cost:
Pay per click or pay per thousand impressions.
Video Ads
What is it?
The most popular video streaming website is YouTube, owned by Google. Video ads display your ad to viewers who meet your criteria. You do not waste advertising dollars on visitors who aren’t interested in your business. Choose your audience based on age, gender, location and interests.
Unlike pay per click, you are charged when the visitor watches your video for a minimum period.
Benefits:
- Increases brand awareness.
- Lead generation.
- Effective remarketing tool.
- Can promote current sales or new launches.
- Showcase and demonstrate your products in use.
- Reach a specific target audience.
Displayed:
- YouTube videos including embedded videos.
- Mobile apps.
- Video partners.
Cost:
Pay per click or pay per view.
Shopping Ads
What is it?
If you have an e-commerce website, Google’s Merchant Center is an excellent option for increasing audience reach. Unlike text ads, these ads do not use keywords. Instead, shopping ads rely on your product data.
Push relevant products directly onto Google’s search results page, Google shopping tabs and YouTube videos. The drawcard is that it gives you another online shopping platform. Visitors can browse your product before clicking a link to visit your website. Your product will have a wider reach as shopping ads may appear simultaneously as text ads.
Benefits:
- Promotes online retail stores.
- Promote popular or unique products.
- Effective remarketing tool.
- Increase click-through rate for shopping related searches.
- Improves qualified leads.
Displayed:
- Google Search.
- Google Image.
- Google Shopping.
- YouTube.
Cost:
Pay per click.
Mobile App Ads
What is it?
In a mobile-centric world, there are millions of apps available online. Google’s Universal App campaign makes it easy for you to promote and drive app downloads. App Ads allow iOS or Android users to find your app across the Google network.
Unlike other types of advertising, the Universal App campaign doesn’t require you to design individual ads. The information for the ad will be generated from your app’s store listing, and Google will automatically create a range of ads to appear across different platforms.
Benefits:
- Brand awareness.
- Promote product launches.
Displayed:
- Google Search.
- Google Image.
- Youtube.
- Google Play.
- Search Partners such as AOL, Ask Jeeves, Lycos, Amazon, Yahoo, etc.
- Gmail.
- AdMob publisher websites.
Cost:
Pay per installation.
Start increasing your business’ exposure today. Google has a powerful set of tools, across different platforms, that can help you reach new audiences, promote your products and drive traffic to your website. Planning your campaign can be challenging. Our team of Google Ads partners have the expertise to help you select the most effective networks to meet your objectives. We can show you how to save money on your campaign while delivering maximum results.
Call us today on 07 3122 9888 to get ‘bang for your buck’ from your digital advertising campaign.
